In this phase, we gather accurate information that will give your business an online edge. Our systematic approach can forecast what your business needs to become an industry leader. 

Website requirements are the most important aspect in developing user centric, quality and successful websites.

Often site owners overlook this step which will directly impact the value of the resulting website.

You need to clearly identify the following aspects of a website before its development:

• Goals and Objectives ::
  • What is the purpose of the website?
  • What is the company trying to accomplish?
• Audience
  • Who is the target audience?
  • Where are they located?
  • What are they looking for?
• Competition
  • What is my competition doing? 
  • What technology are they using? 

Once you have these elements clearly identified you can proceed to develop the solution. 

Website Information Architecture

 As every building needs blueprints, a website needs information architecture to ensure its proper development and scalability.

Information architecture means :

• organizing the online content so that your product or service can be found (searchability)
• designing a user-friendly website (usability)
• creating an understandable, accesible and easy to navigate interface (accessibility)

The most popular and trafficked websites are being redesigning using web standards. The three main reasons why it makes sense to use web standards are : 

Optimization is based on the discoveries of Assessment. It focuses on taking an existing website and streamlining, updating, and correcting gross errors in coding.

Graphics are optimized for speed as is navigation. Extraneous materials are removed, and in many cases, new copy is added. Meta tags and titles are added if missing.

Website optimization shows you how to shrink the size of your web pages and reduce their complexity for maximum speed. A majority of Internet users don’t have cable modems or the luxury of a T1 line. With 56.6K modems still in many households, it's increasingly important for websites to be optimized for faster download times.

• Content Management Tools are used to save time and money on website content edits.
• E-commerce stores are secure and easy to manage way to sell your products.
• Extranets provide secure communications with external audiences such as distributors, partners and suppliers.
• Website Redesign - Unlock the hidden potential of your current website’s traffic. Turn your website into a marketing machine with our professional redesign and development services.
• Translation and Localization - If “No hablo Español” is your usual response to Hispanic customers, we can help.
• Web Audit – Prior to launching your website, it’s important to develop a management strategy geared toward optimizing its productivity. You can't manage what you can't measure. The first step in effective website management is implementing systems for quantifying such essentials as website traffic, customer behavior, and return on investment. We provide tools for measuring website traffic and visitor behavior and help you choose the right ones for the job.